Free People's programs
| Program | What it is | How to join |
|---|---|---|
| Free People Affiliate Program | Approved sites and creators earn on sales from their links and banners; the same page covers FP Movement | Sign up through Rakuten Advertising, or contact Free People if you are already an established publisher |
| FP Movement Brand Ambassadors | Professional athletes such as tennis players Emma Navarro and Sloane Stephens, each with a picks page | No public application |
| FP Movement studios and events | Classes and events in Austin, Chicago and New York with partner instructors | Instructors use the Teach With Us form on the events site |
From freepeople.com and fpmovementevents.freepeople.com, read Nov 5, 2026.
How the affiliate program works
Free People's page asks: "Are you a free spirit who loves to share your outfits with others?" It invites anyone with "a blog, community, content site, or other website" to link back to FreePeople.com. Sign up runs through Rakuten Advertising, and if you are approved, sales from your links and banners earn you a share. Free People does not publish the rate on that page.
The FP Movement help page carries the same program, so one sign up covers both the clothing and the activewear side.
Who FP Movement calls ambassadors
FP Movement's ambassador page features professional athletes: Emma Navarro, Sloane Stephens and Sofia Kenin in tennis, Bea Kim in snowboarding and Olivia Weaver in squash. Each has a page of product picks. There is no form to apply, so for most creators the affiliate program is the open door, and real paid work comes from being picked or pitched.
Apply to Free People directly
- Open the Affiliates page under Help on freepeople.com and choose Join the Free People Affiliate Program Today
- Create a Rakuten Advertising publisher account and apply to Free People
- Instructors near an FP Movement studio can apply to teach from the events site
- OVO Talent does not run or screen Free People's programs
Paid fashion and activewear campaigns
OVO Talent gets lifestyle, beauty, fashion, fitness and wellness creators paid brand campaigns, with fashion, fitness and lifestyle among its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to brands that pay for content and handles the brief, contract and payment. Apply with your public Instagram at ovotalent.com/for-creators.
Frequently asked questions
How do I become a Free People ambassador?
FP Movement's named ambassadors are professional athletes and there is no public application. Creators can join the Free People Affiliate Program through Rakuten Advertising, which pays on sales from their links.
Does Free People pay influencers?
Its affiliate program pays a share of sales from your links and banners once you are approved. Free People does not publish the rate on its page.
Is the FP Movement affiliate program separate?
No. The FP Movement help page shows the same Free People Affiliate Program, with sign up through Rakuten Advertising.
Who can get me paid deals with fashion and activewear brands?
OVO Talent, a creator marketing and management company with fashion, fitness and lifestyle as core niches. Its team pitches creators to brands that pay for content and handles the brief, contract and payment. Apply at ovotalent.com/for-creators.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.