Where can I apply for brand deals?
Creators can apply to the OVO creator network at ovotalent.com/for-creators with a public social profile or portfolio. OVO reviews applications against current and future campaign briefs. You can also pitch brands directly or use creator marketplaces, covered below. Applying does not guarantee selection or paid work.
Decide what you are offering
Brands buy two different things from creators, and the evidence for each is different. Know which one you are selling before you pitch.
| What you offer | What the brand gets | What to show |
|---|---|---|
| A sponsored post | Your content published to your own audience | Recent posts, audience location, and the reach or views your posts actually get |
| Content for the brand's channels | Videos or photos the brand publishes or runs as ads | A public portfolio with product demonstrations, tutorials, or clear spoken explanations |
| Both | A post to your audience plus content the brand can reuse | Both of the above, with the usage the brand wants stated separately |
Make one link easy to review
- Use one public profile or portfolio link that opens without a login or access request
- Put three recent pieces that match the categories you want at the top
- Label any audience screenshot with the platform and the reporting period
- Leave out other clients' confidential results and any contact details in screenshots
Where brand deals come from
| Source | How it works | Tradeoff |
|---|---|---|
| Pitching brands directly | You contact a brand you already use and like | You control the pitch, but many brands never reply |
| Platform marketplaces | Some platforms, for example TikTok One, let eligible creators find or receive brand projects | Access, availability, and selection vary by platform |
| Managed campaign companies and creator networks | A team reviews your work and matches you to brand briefs | Less pitching on your side, and you wait for a brief that fits |
| Brands that find you | A brand reaches out after seeing your content | Depends on visibility. Check that the sender really works for the brand |
Send a short, specific application
Say what you make, who watches it, and why it fits the brand, then link the proof. A fictional example: "I make short workout videos for people training at home. Here is my public profile, plus a product demonstration that shows my style. I can share recent audience information if it is relevant to the brief." Three sentences and one link is enough to start a conversation.
Read the brief before you accept
- Deliverables: the number of posts or videos, formats, and lengths
- Dates: content due dates, posting dates, and how many revisions are included
- Payment: the amount, when it is paid, and what happens if the brand cancels
- Usage: where the brand can use your content, for how long, and whether it can run it as ads
- Exclusivity: any period where you cannot work with competing brands
- Disclosure: how the post will be labeled as paid
Disclose every paid post
If you post about a product after a brand pays you or gives you something of value, clearly disclose the relationship where people will notice it. Use plain language such as "ad" or "sponsored." Instagram, TikTok, and YouTube each have a paid partnership label, but the FTC says creators should not assume a platform tool alone is enough.
Apply to the OVO creator network
OVO runs influencer campaigns for consumer brands and reviews creators for fit with those briefs. Apply with your public profile or portfolio. Influencers and UGC creators across categories and countries can apply. Applying does not guarantee selection or paid work.
Frequently asked questions
How many followers do I need to get brand deals?
There is no universal follower requirement for brand deals. For sponsored posts, brands look at audience fit and recent performance. For content published on a brand's own channels, your portfolio can matter more than audience size.
Can I apply to OVO on my own?
Yes. Apply directly through the creator network form with your public profile or portfolio. OVO reviews creators for campaign work. Applying is not an agreement for ongoing representation.
Can I apply if I make UGC rather than sponsored posts?
Yes. Use a public portfolio to show the content you make. A project where the brand publishes the content is different from a campaign that also needs a post to your own audience.
Does applying mean a paid job is available for me now?
No. An application lets OVO review your work. A paid engagement depends on a suitable brief, selection, and a written agreement.
- FTC, Disclosures 101 for Social Media Influencers (2019)
- FTC, The FTC's Endorsement Guides: What People Are Asking (2023)
- Instagram Help Center, what is considered branded content (2026)
- YouTube Help, add branded content restrictions and disclosure labels (2026)
- TikTok, Branded Content Policy (2026)
- TikTok Ads Help, set up a creator content project in TikTok One (2026)
Established influencers worldwide can apply for paid brand campaigns built around their audiences.
Join the networkOur team reviews each inquiry for fit. If we can help, we will use the email you provide to discuss next steps.