Why wellness deals depend on trust
Wellness products are often bought on a creator's word about how they feel, sleep, or eat. That makes brands careful about who they hire, and it makes the claims in each post a legal question as well as a creative one. Creators who keep their content specific and honest about their own routine are easier for a brand to approve.
What a wellness brand will ask you
- Whether you already use products in the category, because the FTC says you cannot describe experience with a product you have not tried
- Which topics you cover often: sleep, stress, nutrition, movement, or skincare
- Where your audience lives, since supplements and food products are sold market by market
- Whether you hold a qualification you mention on camera, such as dietitian or nurse
- Recent views or reach across several posts, with the date range
Health claims you should not make on your own
The FTC says health claims for foods, supplements, and other health products need competent and reliable scientific evidence, and it also says creators should not make claims about a product that would need proof the advertiser does not have. The FDA says only a drug can legally claim to diagnose, treat, cure, or prevent a disease, and a supplement label that describes how an ingredient supports the body must say the FDA has not evaluated that claim.
Ask for a claims sheet before you film
- The exact product claims the brand has approved
- Words or topics to avoid, such as disease names
- Any disclaimer the brand needs you to show or say
- Who at the brand reviews the content before it posts
Disclose every paid or gifted post
Disclose any payment or free product clearly in the post. In a video, the FTC says to put the disclosure in the video and not only in the description. Use the platform's paid partnership label as well.
Apply to the OVO creator network
OVO runs influencer campaigns for consumer brands and reviews wellness creators for fit with those briefs. Submit the public profile that best shows your routine content and your audience. Applying does not guarantee selection or paid work.
Frequently asked questions
Do I need a health qualification to get wellness brand deals?
Not for most lifestyle wellness deals. If you present yourself as an expert, your qualification needs to be real and relevant to what you say.
Can I say a supplement helped my anxiety or another condition?
Treat any disease or condition claim as off limits unless the brand has approved it in writing with evidence. Describe your routine and how you use the product instead.
Can wellness creators outside the United States apply to OVO?
Yes. Wellness creators in any country can apply. Local advertising rules apply in each market, and your audience market helps match you to briefs.
What if a brand asks me to say something I cannot back up?
Ask for the evidence or a different line. The FTC says an endorser can be liable for misleading or unsupported statements in some circumstances, so do not post a claim you are unsure of.
Established influencers worldwide can apply for paid brand campaigns built around their audiences.
Join the networkOur team reviews each inquiry for fit. If we can help, we will use the email you provide to discuss next steps.