Which hair brands buy creator content
| Category | What the brand wants viewers to see | Content that fits |
|---|---|---|
| Shampoo, conditioner and treatments | How hair looks and feels across several wash days | A wash day routine, the same product over weeks |
| Styling tools | Heat settings, technique and the finished style | A full style start to finish, a second day check |
| Styling products | Hold, texture and how it works on your hair type | Product amounts on camera, a humid day test |
| Color and toners | The color on real hair in daylight | A full at-home color process, the result after a few washes |
| Extensions, wigs and accessories | Blend, comfort and install | An install, a full day of wear, care and storage |
What makes a hair creator easy to hire
- Your hair type, texture, length and color history stated
- Daylight shots of the finished style with no filter
- Routines you post again and again, before any deal
- Comments asking which products and tools you use
- An audience in the markets where the brand sells
Skip hair growth and dandruff promises
In the United States, the FDA decides whether a product is a cosmetic or a drug by its intended use, and its examples of drug claims include restoring hair growth and treating dandruff. Describe how your own hair looks and feels, and use only claims the brand approves in writing for that product.
Show the result you really got
The FTC says an endorsement has to reflect your honest experience. Film a before and after from the same day and light, say if a stylist helped, and do not credit a product for a result that came from a salon visit or a different product.
Disclose PR and turn on the label
The FTC says free product you mention needs a disclosure, even if the brand did not ask for a post, and in a video it should be said in the video. Instagram counts gifted product as branded content, so add the paid partnership label too.
Apply to the OVO Talent creator network
OVO Talent runs influencer campaigns for consumer brands. Our creators have run campaigns with Nike, Gymshark, Celsius, AYBL, Alpha Lion, BetterMe, Teveo, Eato and Cal AI. Beauty is a core niche alongside lifestyle and fitness, and hair sits right inside it. In the network, your OVO Talent team pitches you to hair care, styling tool and color brands and handles briefs, contracts and payment. Apply with your public Instagram.
Frequently asked questions
What counts as a hair creator for brand deals?
Anyone whose content centers on hair care, styling, color or protective styles. Say your hair type, texture and color history, because hair brands match products to hair.
Do I need to be a hairstylist?
No. Many hair brands want everyday creators whose routines viewers copy. If you are a licensed stylist, say so accurately. If a stylist did your hair in a post, say that too.
Can I say a product made my hair grow?
Not for a shampoo or styling product. The FDA treats a hair growth claim as a drug claim, so describe how your hair looks and feels instead.
Do I need to disclose gifted styling tools?
Yes, if you post about them. The FTC treats free product as a relationship to disclose, even when you were not asked to post. Say it in the video and add the platform label.
Who can apply to OVO Talent as a hair creator?
Hair creators already getting brand interest. Beauty is a core niche alongside lifestyle and fitness, and standout hair creators anywhere are welcome to apply at ovotalent.com/for-creators. Your audience location helps match you to briefs where the brand sells.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.