What to agree before a paid haul
| Point | Why it matters | Put in writing |
|---|---|---|
| How many pieces and how long the haul runs | A long haul spreads attention thin; a short one gives each piece time | The number of pieces and whether it is one video or a series |
| Sizes the brand sends | Viewers want to see real fit, including when a size is off | Which sizes you will try and whether you can show two sizes |
| Returns and gifted pieces | Hauls often include pieces you would not keep | Whether you keep, return or pass on items you do not like |
| Where the links go | Reels, Stories and storefronts each send buyers differently | Link stickers, a storefront page or tracked links, and for how long |
| Honest fit notes | A paid haul still needs your real opinion | That you can say when a piece runs small or does not suit you |
What makes a haul creator easy to hire
- Fit shown from the front, side and back, in daylight, not only mirror shots
- Hauls that already include fabric, stretch and sizing notes
- Viewers who stay through the whole haul, not just the first look
- Saves and replies asking which piece was which
- Consistent posting outside of gifted hauls
Tell viewers how it really fits
The FTC says an endorsement has to reflect your honest experience. If a piece runs small, pills after a wash or looks different from the photos, say so, or leave it out of the haul. Honest fit notes are why viewers trust your links and why brands come back.
Disclose the haul and every link
The FTC says gifted clothes and affiliate links are both relationships to disclose when you post about them. Say "these were sent to me" near the start of a haul video, label link stickers and storefront links clearly, and add Instagram's paid partnership label when the brand gave you something of value.
Apply to the OVO Talent creator network
OVO Talent runs influencer campaigns for consumer brands. Our creators have run campaigns with Nike, Gymshark, Celsius, AYBL, Alpha Lion, BetterMe, Teveo, Eato and Cal AI. Fashion is a core niche alongside lifestyle, beauty and fitness. In the network, your OVO Talent team pitches you to clothing, shoe, swim and accessory brands and handles briefs, contracts and payment. Apply with your public Instagram.
Frequently asked questions
How many pieces should a paid try-on haul include?
Enough to give each piece real screen time. Agree the number of pieces and the video length with the brand before it ships, so the haul does not turn into a rushed list.
Do I have to keep or return gifted haul pieces?
Ask before the box ships and get the answer in writing. Some brands want items back, most do not, and you should never feel you have to praise a piece just because you keep it.
Where should links go in a haul: Reels, Stories or a storefront?
Wherever your viewers already shop from you. Stories link stickers suit quick buys, a storefront keeps every piece in one place, and a pinned comment helps on Reels. Label each link as sponsored or affiliate.
Do I have to disclose a try-on haul if the clothes were gifted?
Yes. The FTC treats free clothes as a relationship to disclose, even if the brand did not ask for a post. Say it in the video near the start and add the platform label.
Who can apply to OVO Talent as an outfit or haul creator?
Style creators already getting brand interest. Fashion is a core niche alongside lifestyle, beauty and fitness, and standout outfit creators anywhere are welcome to apply at ovotalent.com/for-creators. Your audience location helps match you to briefs where the brand ships.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.