Formats brands pay vlog creators for
| Format | What it looks like | Usually suits |
|---|---|---|
| Integration | The product used inside a normal vlog | Apps, food and drink, beauty, home |
| Dedicated video | A full video built around the product or trip | Travel, launches, bigger purchases |
| Day in the life | The product placed where it really fits your day | Everyday brands, wellness, delivery |
| Series | The same brand across several episodes | Subscriptions, programs, seasonal campaigns |
| Short cutdown | A vertical clip from the vlog for Reels or TikTok | Most brands, often as an add on |
What makes a vlog creator easy to hire
- Viewers who stay through the video, not only the first seconds
- Products that already show up in your days before any deal
- Comments asking what you used, wore or ate
- A steady upload rhythm brands can plan a campaign around
- An audience in the markets where the brand sells
Say it in the video, near the start
The FTC says a disclosure in a video should be in the video itself, not only in the description, and easy to notice. Say that the video is sponsored before the product appears. On YouTube, also tick the paid promotion box, which YouTube requires for paid placements.
Keep the vlog honest
The FTC says an endorsement has to reflect your honest experience. Do not stage a routine you never follow, and do not suggest you use a product daily after one try. Viewers watch vlogs because they feel real, and that trust is what brands pay for.
Apply to the OVO Talent creator network
OVO Talent runs influencer campaigns for consumer brands. Our creators have run campaigns with Nike, Gymshark, Celsius, AYBL, Alpha Lion, BetterMe, Teveo, Eato and Cal AI. Lifestyle is a core niche alongside beauty and fitness. In the network, your OVO Talent team pitches you to home, food, beauty, travel and app brands and handles briefs, contracts and payment. Apply with your public Instagram.
Frequently asked questions
Should I offer brands YouTube, Instagram or both?
Offer what your audience watches most, then add the other as an extra. Long vlogs suit integrations and dedicated videos, while Reels and TikTok cutdowns suit quick launches, so many brands buy a vlog integration with a short vertical cutdown.
Where should I put the sponsor in a vlog?
Where the product really fits your day, and say it is sponsored before it appears. The FTC wants the disclosure in the video, and a natural placement keeps viewers watching.
Do I need to disclose a free trip or hotel stay?
Yes. The FTC treats free trips, stays and products as relationships to disclose, even if you were not asked to post. Say it in the video and use the platform's paid promotion setting.
Can a brand reuse my vlog footage in its ads?
Only if you agree to it in writing. Running your clips as ads or on the brand's own channels is a usage right, separate from the vlog itself, so set where, for how long and which channels before you film.
Who can apply to OVO Talent as a vlog creator?
Vlog and day in the life creators already getting brand interest. Lifestyle is a core niche alongside beauty and fitness, and standout vlog creators anywhere are welcome to apply at ovotalent.com/for-creators. Your audience location helps match you to briefs where the brand sells.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.