Which lifestyle brands buy creator content
| Category | What the brand wants viewers to see | Content that fits |
|---|---|---|
| Home and kitchen | The product in a real room, used for a real task | Reset or cleaning routines, cooking a weeknight meal, small space setups |
| Travel and hotels | What the stay or trip actually feels like | Room walkthroughs, a day of the trip, packing videos |
| Food and drink | When and how the product gets used | Morning routines, recipes, grocery hauls |
| Everyday tech and gadgets | The problem the product solves at home or on the go | Desk setups, commute content, unboxing with first use |
| Household and personal care | Repeat use over days or weeks | Weekly routines, before and after a reset |
What makes a lifestyle creator easy to hire
- A setting or routine viewers recognize, so a product slots in without a hard sell
- Products you already buy showing up in your content before any deal
- Viewers asking where your lamp, mug, or bag came from
- Consistent reach across your last several posts
- An audience in the markets where the product is sold
Describe what you actually used
The FTC says an endorsement has to reflect your honest experience. You cannot talk about using a product you have not tried, you cannot suggest you use something regularly after one try, and you cannot call it great if you thought it was mediocre. For lifestyle content that means using the blender, sleeping in the hotel bed, or running the vacuum before you film the sponsored post.
Put the disclosure where viewers will notice it
The FTC says a disclosure belongs with the endorsement itself, not only in your bio, at the end of a video, or behind a MORE button. In a video, say it out loud as well as writing it. A free hotel night, meal, or product counts as a relationship to disclose, even if nobody asked you to post. Use clear words like "ad" or "sponsored" rather than "sp" or "collab".
Use the platform label as well
Instagram defines branded content as content that features or is influenced by a business partner in exchange for something of value, which includes free or gifted products. Turn on its paid partnership label for those posts. The FTC adds that a platform tool may not be enough by itself, so keep your own disclosure too.
Apply to the OVO Talent creator network
OVO Talent runs influencer campaigns for consumer brands. Our creators have run campaigns with Nike, Gymshark, Celsius, AYBL, Alpha Lion, BetterMe, Teveo, Eato and Cal AI. In the network, your OVO Talent team pitches you to brands and handles briefs, contracts and payment, so brand deals are handled for you. Apply with the public Instagram that best shows your everyday content and who watches it.
Frequently asked questions
What counts as a lifestyle creator for brand deals?
Anyone whose content follows daily life: home, food, travel, routines, family, or work. Brands hire lifestyle creators because one audience can fit many product categories, so state the topics you cover most often.
How do I pitch a brand that already shows up in my videos?
Gather the organic posts where the product appears and any viewer questions about it. Send those to the brand with a simple paid idea, such as a weekly routine series. Proof that you already use it makes the pitch easy to say yes to.
Do I need to disclose a free hotel stay or meal?
Yes. The FTC treats free or discounted products, services, and perks as a relationship worth disclosing, even when you were not asked to post. A short line like "thanks to BRAND for the free stay" works.
Can one post mix sponsored and personal picks?
Yes, as long as viewers can tell which item is the paid or gifted one. Disclose that brand clearly in the post and in the video, rather than one general tag that covers everything.
Who can apply to OVO Talent as a lifestyle creator?
Lifestyle creators already getting brand interest, alongside beauty, fashion, fitness and wellness creators. Standout lifestyle creators anywhere are welcome to apply at ovotalent.com/for-creators. Your audience location helps match you to briefs where the product is sold.
Established influencers worldwide can apply for paid brand campaigns built around their audiences.
Join the networkOur team reviews each inquiry for fit. If we can help, we will use the email you provide to discuss next steps.