What beauty brands look for
- Close, well lit application where viewers can see texture, shade, and finish
- Your skin type, hair type, or shade range stated, so the brand can match the product to you
- Comments where viewers ask what you used, which shows buying intent
- Recent views or reach across several posts, with the date range
- An audience in the markets where the product is sold
Common beauty brand deal formats
| Format | What it looks like | Usually suits |
|---|---|---|
| Get ready with me | The product used inside your normal routine | Makeup, hair tools, fragrance |
| Tutorial | Step by step application of one look or technique | Complexion, brows, eyes, styling products |
| Routine over time | The same product shown across several weeks | Skincare, hair care |
| Launch or shade range | First use of a new product or several shades | New collections, complexion ranges |
Watch the claims, not just the look
In the United States, the FDA decides whether a product is a cosmetic or a drug by its intended use, and certain claims can make a product a drug. Its examples include claims to treat acne or dandruff, restore hair growth, reduce cellulite, treat varicose veins, or change melanin production. Use the claims the brand approves in writing, describe what you see on your own skin or hair, and leave medical promises out.
PR packages still need a disclosure
The FTC says that if a brand gives you free or discounted products and you mention one of its products, you should disclose the relationship, even if you were not asked to post. Put the disclosure where viewers will see it, and in a video say it in the video. A platform's paid partnership label helps, but the FTC says not to rely on it alone.
Apply to the OVO creator network
OVO runs influencer campaigns for consumer brands and reviews beauty creators for fit with those briefs. Submit the public profile that best shows your application work and your audience. Applying does not guarantee selection or paid work.
Frequently asked questions
Do beauty brands only work with makeup artists?
No. Many beauty brands want everyday users who show real routines. If you have professional training, say so accurately.
Can I use filters in sponsored beauty content?
Avoid filters that change how the product looks. The point of a beauty post is to show the real result, and an altered result can mislead viewers about the product.
Can skincare creators outside the United States apply to OVO?
Yes. Beauty creators in any country can apply. Your audience market helps match you to briefs where the product is sold.
Does a gifted product mean I have to post?
Only if you agreed to post. If you do post about a gifted product, disclose that you received it.
Established influencers worldwide can apply for paid brand campaigns built around their audiences.
Join the networkOur team reviews each inquiry for fit. If we can help, we will use the email you provide to discuss next steps.