Rare Beauty's routes, and who each is for
| Route | Who it is for | What you get |
|---|---|---|
| Partnerships form on OnBrand | Creators, events and makeup artists pitching Rare Beauty | A reply if it fits; the profile says it typically responds in 1 to 2 weeks |
| Rare Beauty Pro Artist Program | Working makeup artists and beauty professionals, 18 or older, with proof | A professional discount, early access and event invites |
| Creator campaigns | Creators Rare Beauty casts | Chosen by Rare Beauty |
From rarebeauty.com, its Pro Artist terms (updated Mar 23, 2026) and its OnBrand profile, read Oct 26, 2026.
The Pro Artist Program is not for influencers
Its terms limit it to qualified beauty professionals such as makeup artists, with proof of status. Businesses, agencies, retailers and resellers are not eligible. If you create content but do not work as an artist, the OnBrand partnerships form is the right door.
What Rare Beauty looks for
Rare Beauty ran its first creator campaign in January 2025, casting six creators beside Selena Gomez for its Soft Pinch launch. Its VP told Glossy, "We look for people who are rare, inside and out." In practice that means creators with a clear voice and a community, not only a polished feed.
Before you send the partnerships form
- Lead with two or three posts that show Rare Beauty, or a close product, on your skin
- Say who watches you and what they ask you about
- Propose one idea, such as a routine or a real-life wear test
- The form asks for a shipping address; only send it if you are happy to receive product
Paid beauty campaigns
OVO Talent runs influencer campaigns for consumer brands, with beauty, makeup and skincare in its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to beauty brands that pay for content and handles the brief, contract and payment. Apply with your public Instagram at ovotalent.com/for-creators.
Frequently asked questions
How do I become a Rare Beauty ambassador?
There is no public application. Use the Partnerships link on rarebeauty.com, which opens Rare Beauty's inbound form on OnBrand. For paid beauty campaigns brought to you, apply to OVO Talent at ovotalent.com/for-creators.
Does Rare Beauty have an affiliate program?
Its site publishes no affiliate page. Directory sites quote rates, but Rare Beauty does not publish them, so treat those numbers as unverified.
Can influencers join the Rare Beauty Pro Artist Program?
Only if you work as a beauty professional. The terms limit it to qualified professionals such as makeup artists, with proof, and it gives a discount, not pay.
Who can get makeup creators paid deals with beauty brands?
OVO Talent, a creator marketing company with beauty and makeup as core niches. Its team pitches creators to beauty brands for paid campaigns and handles the contract and payment.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.