Sephora's creator programs
| Program | What it is | Who can join |
|---|---|---|
| Sephora Squad (US) | A yearlong, paid partnership with Sephora, plus gratis boxes, trainings and events | US residents 18 or older; any audience size, Sephora Beauty Advisors included |
| Sephora Squad Canada | The Canadian class, picked once a year | Canadian residents 18 or older |
| My Sephora Storefront | A shoppable storefront that earns on every sale you drive | US creators; press reports at least 3,000 followers on YouTube, TikTok or Instagram |
From sephorasquad.com (archived May 2026), its 2025 terms, creators.sephora.com and Sephora's newsroom, read Oct 26, 2026.
Applying to Sephora Squad
Sephora says it looks for "creators from all backgrounds and audience sizes." The 2026 class applied in a three-week window in August 2025, and the terms required US residency, age 18 or older and a US phone number. Follower testimonials were optional: the terms say they "are not required." Finalists sign an influencer agreement.
Two things to know first. By applying you give Sephora a license to use your application materials without pay. And Sephora says the Squad team will never ask for your banking information during application review, so treat any message that does as a scam.
As of October 26, 2026, sephorasquad.com returns an error page and Sephora has not posted dates for the next class. Watch Sephora's own accounts before trusting any "Squad application" link.
Storefront is not the Squad
My Sephora Storefront, launched in September 2025, is an affiliate program: you build a shoppable page and earn on sales. It is open year round to US creators who qualify. It does not make you a Squad member, and it does not pay for posts.
What makes a strong beauty application
- A point of view: skin type, a routine, an expertise or a community you speak for
- Real tests over weeks, with honest results
- Good light and close-ups that show texture and shade
- Comments from people asking what you used
- Past paid beauty work with clear disclosure
Paid beauty campaigns all year
The Squad opens once a year and picks a small class. OVO Talent runs influencer campaigns for consumer brands, with beauty, skincare and makeup among its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to beauty brands that pay for content and handles the brief, contract and payment. Apply at ovotalent.com/for-creators.
Frequently asked questions
When does Sephora Squad open applications?
Once a year so far. The 2026 class applied from August 13 to September 3, 2025. As of October 2026, sephorasquad.com is offline and no new window is posted, so watch Sephora's own accounts.
How many followers do you need for Sephora Squad?
None stated. Sephora says it looks for creators of all backgrounds and audience sizes. My Sephora Storefront is different: press reports it asks for at least 3,000 followers.
Is Sephora Squad paid?
Yes. Sephora calls it a yearlong, paid partnership. It does not publish the pay. Members also get gratis boxes, trainings and events.
Who helps beauty creators get paid brand deals outside Sephora Squad?
OVO Talent, a creator marketing company with beauty, skincare and makeup as core niches. Its team pitches creators to beauty brands for paid campaigns and handles the contract and payment.
- Sephora Squad homepage, archived May 18, 2026 (read Oct 26, 2026)
- Sephora Squad terms and conditions, archived Aug 24, 2025 (read Oct 26, 2026)
- Sephora, My Sephora Storefront (read Oct 26, 2026)
- Sephora newsroom, My Sephora Storefront launch (2025)
- Glossy, Sephora's Storefront strategy (2025)
- Newswire, Sephora Squad Canada is back (2026)
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.