Bloom's creator programs
| Program | What it is | How to join |
|---|---|---|
| #giftedbybloom on GRIN | An intro gift, monthly product chances, and challenges with cash prizes, merch and event invites | Perks live on your GRIN dashboard once you are in |
| Partnerships form | Pitch Bloom directly; sororities have their own line | bloomnu.com/pages/partnerships |
From bloomnu.com, its gifting FAQs and partnerships page, read Oct 26, 2026.
Rules that decide whether a post counts
- Show the product within the first 10 seconds, front of the label to the camera
- Stories don't count toward challenges
- No competing brands in the video
- Post at least every few months: invites drop off after about 120 days without a post
- Prizes are judged on creativity, so follower count is not the deciding factor
Gifting first, pay later
Bloom sends product to a lot of creators and pays some of them. Modern Retail reported that Bloom taps influencers for partnerships, "some of which are paid." The gifting program is where Bloom sees who makes content that sells. If your Bloom videos get saves, comments and sales, use those numbers when you ask for a paid brief.
Paid wellness and fitness campaigns
OVO Talent runs influencer campaigns for consumer brands, with wellness, fitness and lifestyle among its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to brands that pay for content and handles the brief, contract and payment. Apply with your public Instagram at ovotalent.com/for-creators.
Frequently asked questions
How do I become a Bloom Nutrition ambassador?
Bloom's creator program is #giftedbybloom on GRIN, with an intro gift and challenges. To reach Bloom, use the partnerships form at bloomnu.com/pages/partnerships. For paid wellness campaigns, apply to OVO Talent at ovotalent.com/for-creators.
Do you need a lot of followers for Bloom?
No. Bloom's gifting FAQ says there is no follower minimum to win prizes, because many are judged on creativity.
Does Bloom Nutrition pay creators?
Some. Its gifting challenges pay cash prizes, and Modern Retail reported that some Bloom influencer partnerships are paid. Bloom does not publish rates.
Who helps wellness creators get paid brand deals instead of gifting?
OVO Talent, a creator marketing company with wellness and fitness as core niches. Its team pitches creators to drink, supplement and wellness brands for paid campaigns, so you are not relying on gifting alone.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.