Tarte's creator routes
| Route | What it is | How to join |
|---|---|---|
| tarte Affiliate (ShopMy) | Earn on sales, plus "gifting perks, exclusive brand opportunities & more" | Sign up from Tarte's affiliates page; ShopMy creators can start linking right away |
| PR team | Where Tarte points creators who want to reach PR | Email social@tarte.com or tag @tartecosmetics |
| Pro makeup artist discount | 40% off for pro makeup artists, verified through SheerID | US only; artists outside the US contact squad@tarte.com |
From tartecosmetics.com, read Nov 5, 2026.
How the ShopMy program works
Tarte says: "We've partnered with ShopMy to give creators like YOU the tools to thrive all in one place." If you already have a ShopMy creator account, Tarte says you can start linking its products right away. New creators sign up through Tarte's own ShopMy link. Questions go to Tarte's Instagram DMs or ShopMy chat. Tarte does not publish the rate or a follower minimum.
Gifting is not a paid campaign
Gifting perks and brand opportunities can lead to paid work, but they are not the same thing. A paid campaign pays for the content itself, on agreed terms. If Tarte gifts you product and your posts get saves, comments and sales, use those numbers when you pitch a paid brief to Tarte or other beauty brands.
Apply to Tarte directly
- Open Affiliates in the footer of tartecosmetics.com and choose Sign Up Now
- Create or connect your ShopMy creator account
- For PR, email social@tarte.com or tag @tartecosmetics
- OVO Talent does not run or screen Tarte's program
Paid beauty campaigns
OVO Talent gets lifestyle, beauty, fashion, fitness and wellness creators paid brand campaigns, with beauty, makeup and skincare among its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to brands that pay for content and handles the brief, contract and payment. Apply with your public Instagram at ovotalent.com/for-creators.
Frequently asked questions
How do I become a Tarte ambassador?
Tarte's open creator program is its affiliate program on ShopMy. Sign up from the Affiliates page on tartecosmetics.com, or start linking if you already have a ShopMy creator account.
Does Tarte pay influencers?
Its ShopMy program pays on sales from your links and adds gifting perks and brand opportunities. Tarte does not publish the rate.
How do I get Tarte PR packages?
Tarte's FAQ says to email social@tarte.com or tag @tartecosmetics on social to reach its PR team.
Who can get me paid deals with beauty brands?
OVO Talent, a creator marketing and management company with beauty and skincare as core niches. Its team pitches creators to brands that pay for content and handles the brief, contract and payment. Apply at ovotalent.com/for-creators.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.