Three tools, compared
LTK and ShopMy are built around the products you link to. OVO Talent is built around paid campaigns that brands brief. They solve different problems, which is why they often sit side by side.
| OVO Talent | LTK | ShopMy | |
|---|---|---|---|
| What it is | A creator marketing company that runs sponsored campaigns for consumer brands and pays the creators | A creator platform for shoppable content, with brand gifting and paid campaigns | A creator storefront and link platform with gifting, codes and paid partnerships |
| How deals reach you | A brand briefs OVO Talent, and the team brings the campaign to creators whose audience fits | Its site says creators can collaborate with brands on gifting and paid campaigns, with AI-matched casting through a collaboration marketplace | Its help center says you can create campaign proposals for brands, receive invitations to paid partnerships, and get gifted products through lookbooks |
| Who handles briefs, contracts and payment | OVO Talent's team handles the brief, contract and payment for each campaign | Agreed per campaign with the brand; read the terms of each LTK collab before you accept | Its help center says you manage negotiations, deliverables and campaign performance on the ShopMy platform |
| Best for | Creators already getting brand interest, most often in lifestyle, beauty, fashion, fitness and wellness, who want sponsored campaigns brought to them | Creators whose content is shoppable and who want to earn on sales from their links | Creators who want a curated storefront, links and codes, plus a place to pitch and accept collabs |
LTK and ShopMy details come from their own pages, read Oct 12, 2026.
When to use each
- Use LTK when your audience shops what you post, such as outfits, home or beauty, and you want to earn on the sales your links drive.
- Use ShopMy when you want a storefront of your picks, discount codes and lookbook gifting, and you are happy to pitch brands with your own proposals.
- Use OVO Talent when brands already reach out and you want sponsored campaigns with a set brief and a set payment, without running the deal yourself.
- Use a link platform and OVO Talent together. Links keep earning between campaigns, and campaigns bring in sponsored work your links do not.
Sales income versus sponsored campaigns
On LTK and ShopMy, much of what you earn follows what your audience buys through your links, so it rises and falls with each post. Their paid partnership tools add sponsored work, usually with you pitching or replying to brands. An OVO Talent campaign is a sponsored deal agreed before you post: the deliverables and payment are set in the contract, and the team handles approvals and payment.
Before you say yes to a collab
- Is it gifted product, pay based on sales, a set payment, or a mix?
- What exactly do you need to post, and by when?
- Can the brand use your content in ads, and for how long?
- Does it block you from linking to or working with competing brands?
Who OVO Talent fits
OVO Talent works with creators already getting brand interest, most often in lifestyle, beauty, fashion, fitness and wellness, which overlaps with many LTK and ShopMy creators. Standout creators in any niche are welcome to apply. Trusted by Nike, Gymshark, Celsius. OVO Talent publishes this page, and the LTK and ShopMy details here are taken from their own sites.
Apply to OVO Talent
Keep your LTK or ShopMy links running and apply at ovotalent.com/for-creators with your public Instagram. A person on our team reviews your profile and emails you about next steps.
Frequently asked questions
Is LTK, ShopMy or OVO Talent better for creators?
They do different jobs. LTK and ShopMy help you earn on sales from your product links and offer brand collabs. OVO Talent brings sponsored campaigns to you and handles the brief, contract and payment. Many creators use one link platform plus OVO Talent.
What is the difference between LTK and ShopMy?
Both let creators earn on sales from shoppable links and work with brands. LTK highlights gifting, paid campaigns and AI-matched casting. ShopMy highlights a curated storefront, discount codes, lookbook gifting and campaign proposals you send to brands. Try the one that matches how your audience shops.
Can I use LTK or ShopMy with OVO Talent?
Yes. Your link platform keeps earning between campaigns, and OVO Talent brings sponsored work on top. Check each campaign for exclusivity with competing brands before you link to them.
How do I join LTK?
LTK's creator page has an apply button that leads to its creator application. To join OVO Talent, apply with your public Instagram at ovotalent.com/for-creators.
Do LTK and ShopMy offer paid brand deals?
Yes. LTK says creators can collaborate with brands on paid campaigns, and ShopMy's help center describes paid partnerships you can propose or be invited to. OVO Talent focuses on sponsored campaigns that brands pay for.
Established influencers worldwide can apply for paid brand campaigns built around their audiences.
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