The Nike Affiliate Program, from Nike's page
- What it is: approved sites and creators earn on qualified purchases made through their links to nike.com
- Who it is for: Nike says it lets "content creators, publishers, and bloggers" earn from their traffic
- Pay: up to 15% on valid U.S. sales; Nike says rates vary by partner and gift cards do not count
- How to join: apply through Nike's page on CJ Affiliate; you need an active CJ account
- Cost: "There is no charge to join"
What Nike looks at
Nike says it reviews each application "for site traffic levels, aesthetics, content quality, audience fit, and overall alignment to the Nike brand," and that it can refuse a site. Approved partners get Nike's links and banners, a product feed and newsletters with early notice of offers.
The page does not publish a follower minimum. A clean feed, a clear niche and links your audience already uses carry more weight than raw follower count.
Affiliate links are not a sponsorship
An affiliate link pays only when someone buys. A paid campaign pays for the content itself, on agreed terms. The Nike help page we read covers the affiliate route only; it lists no public application for sponsored athletes or ambassadors.
Apply to Nike directly
- Open the Nike Affiliate Program page on nike.com and choose Apply Now
- Create or sign in to your CJ Affiliate publisher account
- Fill out the Nike application on CJ and wait for review
- OVO Talent does not run or screen Nike's program
Paid campaigns with sportswear brands
OVO Talent gets lifestyle, beauty, fashion, fitness and wellness creators paid brand campaigns, with fitness and lifestyle among its core niches. Our creators have run campaigns with Nike, SKIMS, Gymshark, Celsius, GNC and Cal AI. Your OVO Talent team pitches you to brands that pay for content and handles the brief, contract and payment. Apply with your public Instagram at ovotalent.com/for-creators.
Frequently asked questions
How do I become a Nike ambassador?
Nike's help pages list no public ambassador application. The program creators can apply to is the Nike Affiliate Program on CJ Affiliate, which pays on sales from your links.
Does the Nike Affiliate Program pay?
Nike says approved partners earn up to 15% on valid U.S. sales, that rates vary by partner, and that gift cards do not count.
Is there a follower minimum for Nike's affiliate program?
Nike does not publish one. It reviews traffic, aesthetics, content quality, audience fit and brand alignment, and can refuse a site.
Who can get me paid campaigns with brands like Nike?
OVO Talent, a creator marketing and management company whose creators have run campaigns with Nike. Its team pitches creators to paying brands and handles the brief, contract and payment. Apply at ovotalent.com/for-creators.
Paid brand campaigns for lifestyle, beauty and fitness creators, plus fashion and wellness. Standout creators in any niche are welcome too.
Join the networkA person on our team reviews each inquiry and emails you about next steps.