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Creators publish content about your product to their own audiences
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Creator marketing for brands
Influencer marketing for consumer brands
OVO runs managed influencer campaigns for consumer brands. We source established creators for sponsored posts and content your brand can use, then manage briefs, approvals, delivery, and reporting, with deliverables and usage rights agreed before work starts. Our sourcing focus includes fitness, activewear, wellness, beauty, and lifestyle, and other consumer categories are welcome. Tell us the product, the audience, and the launch date.
Trusted by Nike, Gymshark, Celsius.
- Creator sourcing and vetting
- Briefs, approvals, and delivery
- Usage rights and reporting
Plan your creator campaign.
Start with the product and the goal. You do not need a finished brief.
Open campaign inquiryOur team reviews each inquiry for fit. If we can help, we will use the email you provide to discuss next steps. Prefer email? hello@ovotalent.com
What are you trying to improve?
Choose the goal closest to yours. Start an inquiry now, or read the relevant guide first.
Choose the service that fits the job.
Use creator distribution, content for your own channels, or both. OVO can manage sourcing, vetting, briefing, production, rights, approvals, delivery, and reporting within the agreed scope.
A campaign with both
Plan creator publication and content for your brand together, with a defined scope and reporting
Content for your channels
Creator video and photos for your social accounts or advertising, with the usage rights agreed in advance
Need content only for your brand channels? See the production service.
Know what you are buying
Read the scope before committing so the content, rights, and dates are clear.
- 01A written description of the content and publication you will receive
- 02Usage rights for the agreed channels, territory, and term
- 03Delivery dates and included revisions
- 04A clear description of the campaign reporting
An example of a launch brief
Illustrative example, not an OVO package or past result: a consumer brand needs three creator videos for its own social channels and two sponsored creator posts for a product launch. The brief names the formats, delivery dates, posting dates, and rights for each item. Paid advertising and exclusivity are separate requests. The proposal would confirm whether that scope and timing are available.
Decide what you want to measure
A content project needs clear delivery requirements. A campaign also needs a way to measure what happened after publication. Tell us whether you care about reach, traffic, or sales so the proposal can address the reporting and tracking needed.
When a managed partner is the better fit
OVO is for brands looking to buy creator content or a creator campaign as a service. A launch, a recurring need for new creative, or a product that benefits from a demonstration can be a useful starting point. Ask for examples relevant to your category and the content you need.
Start with the product and the deadline
Send the product, intended audience, launch date, desired content, and working budget range. If some details are open, say so. A finished deck is not required.
Need to diagnose the funnel first?
Use these checks when the campaign goal is still unclear or traffic is not turning into sales.
Choose the product category
OVO Talent works across consumer categories. Use the closest guide to sharpen the brief, or start an inquiry and describe another category.
Frequently asked questions before you start
Who can a brand hire for creator sourcing through reporting?
OVO offers managed creator campaigns. Your proposal defines the content, creator publication, usage rights, dates, and reporting included. Ask for relevant creator examples and a clear description of the deliverables before choosing a partner.
What does OVO manage in an influencer campaign?
Within the agreed scope, OVO can manage creator sourcing and vetting, briefing, production, approvals, usage rights, delivery, and reporting. Your proposal lists exactly which of these are included.
How does OVO choose creators for a campaign?
Each brief sets the audience, category, and content the brand needs. OVO matches creators to that brief on audience fit, recent content, and engagement, and the proposal describes the creator selection for your review.
Is OVO Talent affiliated with OVO Energy or OVO Sound?
No. OVO Talent is a creator marketing company for consumer brands at ovotalent.com. It is not affiliated with OVO Energy, OVO Sound, or other companies that use the OVO name.
Is OVO a creator marketplace or a managed campaign partner?
OVO provides a campaign service. Brands inquire about the content and campaign they need, then review a proposal for that scope.
Can a campaign include creator posts and content for our own ads?
Yes, a proposal can cover both. Creator publication and the brand's right to use the content in advertising must each be included in the written scope.
Does OVO only work with women creators or one niche?
No. OVO matches creators to each brief across consumer categories. For campaigns aimed at women consumers, OVO can prioritize relevant creators and check dated audience evidence. Creator identity, audience fit, content skill, and campaign suitability remain separate decisions.
What should the usage rights cover?
The agreed channels, term, territory, and permitted edits should be clear. Paid use, creator account advertising permissions, and exclusivity need explicit agreement where required.
Do I need a finished campaign brief before I start?
No. Share the product, audience, desired content, deadline, and working budget range. You can identify the decisions that are still open.
What happens after I send the campaign details?
Our team reviews the request for fit. If we can help, we will use the email you provide to discuss the brief and next steps. A person on our team reads every inquiry.
How can a brand scale creator marketing without building a large internal team?
A managed campaign service can provide creator content and sponsored posts for a launch or recurring requirement. With OVO, start with the asset count, formats, channels, rights, and delivery dates you need. The proposal confirms the available scope. More content does not guarantee better campaign results.
Use the field guides
Read about creator fit, content rights, and how to compare campaign proposals.
Start with the brief
Tell us what your brand needs.
Tell us what you sell, who you want to reach, and when you need the work. You can add details as the brief takes shape.