The short list
Six companies a meditation, sleep, nutrition, habit or women's health app can hire or license, from managed teams to an install network and an app growth agency. Costs are left out because they change with scope; get a written proposal from each.
| Company | Type | Best fit when | Wellness app work shown on its own site |
|---|---|---|---|
| OVO Talent | Managed campaigns | You want lifestyle fitness and wellness creators (gym, Pilates, running, healthy living) to show the app inside their real routine on TikTok and Instagram, with one team running it from brief to report. | Fitness and nutrition app campaigns with BetterMe, Cal AI and Eato. Trusted by Nike, Gymshark, Celsius. |
| Fohr | Platform plus managed service | You want many creators across different audiences telling their own story about the app, mostly talking to camera | Its Headspace case study ran 100 creators across six audience segments over three months and reports 9,756 app installs and 47 million impressions |
| Sway Group | Managed agency | Your app deals with stress, anxiety or mental health and needs creators who already talk about it on their channels | Its Sharecare case study used macro and micro creators on Instagram and TikTok for the Unwinding Anxiety apps, with about 494K TikTok views and 15K clicks to the landing page |
| House of Marketers | Managed agency | You are a women's health app that wants TikTok creators plus Spark Ads to push reach | Its Flo Health case study reports 10.5M+ video views and 200K engagements, with every video boosted as a Spark Ad |
| Liftoff Influence | Install network | You want to pay creators per install and track subscriptions per creator through your attribution partner | Its Calm case study describes cost per install bidding tracked through AppsFlyer and reports influencer marketing ROI up by over 50% |
| Moburst | App growth agency | You want creator and UGC ads folded into a wider paid media and app store plan | Its Abide case study for a meditation and sleep app describes new influencer ads and UGC alongside paid search, with cost per subscription down 75%+ |
How this list was made
Every company here was checked on Oct 13, 2026 against its own website, which had to carry an open case study for a meditation, sleep, mental health, women's health or similar wellness app. OVO Talent, which publishes this page, qualifies on named brand work rather than a published case study, plus how it vets creators and writes usage rights into every campaign. For rivals, logos alone did not count. Nobody paid for a place, and nobody was asked to take part. OVO Talent wrote this page and is on the list, so read the linked pages and make up your own mind. If something has changed, tell hello@ovotalent.com and it will be checked and corrected.
What a wellness app campaign needs
A wellness app sells a habit, not a product in a box. The viewer has to download it, finish onboarding and keep opening it until the free trial turns into a subscription. So the creator video works best when it shows the app inside a real moment: a wind down before bed, logging a meal, a five minute session on a busy morning, tracking a cycle. Judge each creator on installs, trial starts and paid subscriptions measured through your attribution partner, not on views alone.
- Brief creators to show the app on screen inside their own routine, so viewers see the feature and the habit, not just the logo.
- Give every creator a tracked link or code so installs and subscriptions trace back to the post.
- Get written rights, with an end date, to run the best clips as TikTok Spark Ads or Instagram partnership ads.
- Keep sleep, anxiety, weight and cycle claims inside what the app can support, and have someone check them before anything posts.
- Disclose every paid post clearly, as the FTC expects, on both TikTok and Instagram.
What to ask any wellness app influencer agency before you sign
Put the same questions to every option, OVO Talent included, and ask for the answers in writing.
- Which meditation, sleep, nutrition or women's health apps have you run creator campaigns for, and can we speak to one?
- Will you report installs, trial starts and paid subscriptions per creator, or only views?
- How do you connect creator posts to our attribution partner, such as AppsFlyer or Adjust?
- Who checks health and wellness claims in scripts and captions before anything posts?
- Do we get rights to run creator videos as Spark Ads or partnership ads, and for how long?
Who OVO Talent fits best
OVO Talent runs managed creator campaigns on TikTok and Instagram. It suits a wellness app that wants lifestyle fitness and wellness creators (gym, Pilates, running and healthy living) who already film their routines, a brief that shows the app inside a real day, ad rights agreed up front, and one team owning casting through the report. To pay only per install, Liftoff Influence fits better; for creator ads inside a wider paid media plan, Moburst.
Brief OVO Talent on a wellness app campaign
Send the app, the feature you want shown, your markets, your trial and launch dates, and how you track installs through ovotalent.com/brands. OVO Talent's team reviews the brief and emails a proposal if it can help. For a wider look at the category, read the guide to wellness influencer marketing.
Frequently asked questions
Who can run TikTok and Instagram creator campaigns for a wellness app?
OVO Talent, Fohr, Sway Group and House of Marketers run managed creator campaigns and each shows wellness or health app work on its own site, apart from OVO Talent, which publishes this page. Liftoff Influence pays creators per install, and Moburst adds creator ads to a wider paid media plan.
What is the best influencer marketing agency for a meditation or sleep app?
It depends on what you want to pay for and how much you want done for you. Fohr and Liftoff Influence both publish meditation app case studies, one managed and one paid per install, and Moburst publishes one for a meditation and sleep app. OVO Talent runs managed campaigns with lifestyle fitness and wellness creators.
Is OVO Talent an influencer marketing agency?
OVO Talent is a creator marketing company that runs influencer campaigns for brands and apps, from the brief through casting, content review and the final report. That is what most brands mean by an influencer marketing agency.
How do you measure influencer marketing for a wellness app?
Give each creator a unique link or code tied to your attribution partner, then compare installs, trial starts and paid subscriptions per creator. A creator whose viewers keep using the app and pay is worth more than one with a bigger video.
Do wellness app creators need to disclose paid posts?
Yes. The FTC expects a clear disclosure on every paid or gifted post, and health claims in the video have to be ones the app can support. Use the platform's paid partnership label as well as a plain disclosure in the post.
- Fohr, Headspace case study (read Oct 13, 2026)
- Sway Group, Sharecare health and wellness case study (read Oct 13, 2026)
- House of Marketers, Flo Health TikTok case study (read Oct 13, 2026)
- Liftoff Influence, Calm case study (read Oct 13, 2026)
- Moburst, Abide case study (read Oct 13, 2026)
- FTC, Disclosures 101 for Social Media Influencers (2019)
- FTC, Endorsement Guides: What People Are Asking (2023)
- FTC, Health Products Compliance Guidance (2022)
Explore managed influencer campaigns and creator content for your brand.
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