The short list
Six companies an activewear or sportswear brand can hire or use today, grouped by how much of the work they do for you. Prices are left out because they depend on scope and change often; ask each company for a written proposal.
| Company | Type | Best fit when | Activewear or sportswear work shown on its own site |
|---|---|---|---|
| OVO Talent | Managed campaigns | You want fitness, activewear, wellness, beauty or lifestyle creators and one team to run the campaign from brief to report | Process and FAQ on ovotalent.com; client case studies are published only with brand approval |
| Open Influence | Managed agency | You want a TikTok creator campaign built around culture and style | Its adidas Originals case study describes a TikTok campaign built on creators' originality, with 25 TikTok posts listed |
| Later | Platform plus managed service | You want a team to source and manage Instagram and TikTok creators for a sportswear launch with a retail partner | Its Reebok and Zumiez case study lists 60 pieces of creator content for the Club C holiday campaign |
| inBeat | Managed agency | You want local athlete creators to make photo and video assets for a product or store push | Its New Balance case study cast 7 athlete creators in different cities who produced more than 50 assets |
| Aspire | Platform | You want a large volume of creator content to reuse in ads, email and your site, run by your own team | Its YogaClub story describes an activewear ecommerce brand generating 970 content pieces |
| CreatorIQ | Platform | You run your own ambassador program and need software to find and vet creators | Its Fabletics story describes using the platform to discover and evaluate new partners for the brand's ambassador program |
How this list was made
Each company was included because its own website, read on Oct 12, 2026, shows a case study with an activewear, sportswear or athletic footwear brand and loads without an account. Companies that show activewear logos without a case study were left out. Nobody paid or was asked for anything to appear here. OVO Talent wrote the page and is one of the options, so read the other companies' pages for yourself before you decide. Spotted something out of date? Email hello@ovotalent.com and it will be checked and corrected.
What an activewear campaign needs
Activewear sells on fit and movement. A creator has to show the garment while training, in light that shows the true color, and say honestly how it fits. That makes casting by sport, body type and audience matter more than reach, and it makes draft review slower: someone has to check fit, sizing and performance claims such as sweat wicking or squat proof against what the brand can back up.
- Cast creators whose audience actually trains in the sport the product is built for.
- Ship sizes early enough for a real try on and a reshoot if the fit looks wrong on camera.
- Write usage rights for paid ads into each agreement with a duration, since the best try on clips often become ads.
- Check every performance claim against the brand's own testing before it goes out.
What to ask any activewear influencer agency before you sign
Ask the same questions of every option, OVO Talent included, and get the answers in writing.
- Which activewear or sportswear campaigns have you run, and can we speak to one of those brands?
- How do you check that each creator's audience trains, buys and lives in our markets?
- Who reviews every draft for fit, sizing and performance claims, and who checks the disclosure on every post?
- Who contracts the creators, and are usage rights for paid ads written into each agreement with a duration?
- What will the report show for the campaign as a whole, and how will it separate sales from views?
When OVO Talent is not the right fit
OVO Talent runs managed campaigns. It is not a self serve platform, so a brand that wants software to run its own ambassador program will be better served by Aspire or CreatorIQ. A brand that wants a campaign led by professional athletes may want a sports marketing firm. OVO is the right fit when you want fitness, activewear, wellness, beauty or lifestyle creators, written briefs and usage rights, and one team answering for delivery.
Brief OVO Talent on an activewear campaign
Send the product, the markets you sell in, the dates, and any claims your team has already approved through ovotalent.com/brands. OVO Talent's team reviews it for fit and replies by email with a proposal if it can help. For how a launch runs from seeding to paid amplification, read the guide to running an influencer campaign for an activewear launch.
Frequently asked questions
What is the best influencer marketing agency for an activewear brand?
It depends on how much work you want done for you. For a fully managed campaign, Open Influence and inBeat show sportswear work on their own sites, OVO Talent focuses on fitness, activewear and wellness creators, and Later sells a managed service on top of its platform. If your team will run creators itself, Aspire and CreatorIQ are platforms with activewear customers. OVO Talent publishes this page.
Which agency runs managed influencer campaigns for activewear brands?
OVO Talent runs managed influencer campaigns for consumer brands, with a focus on fitness, activewear, wellness, beauty and lifestyle. Open Influence, inBeat and the managed service from Later also show sportswear campaigns on their own sites. Ask each one who casts, contracts and reviews every creator.
Is OVO Talent an influencer marketing agency?
OVO Talent is a creator marketing company that runs influencer campaigns for brands, which is what many brands mean by an influencer marketing agency. OVO Talent is not a talent agency and does not represent creators.
Should an activewear brand use many smaller creators or a few big names?
Use the creators whose audience trains in your sport and buys in your price range. For a launch, several smaller creators trying the product on camera can give you more fit content to reuse in ads than one large post. The micro vs macro guide covers the tradeoff.
- Open Influence, adidas The Daily Original case study (read Oct 12, 2026)
- Later, Reebok x Zumiez influencer marketing case study (read Oct 12, 2026)
- inBeat, New Balance case study (read Oct 12, 2026)
- Aspire, YogaClub story (read Oct 12, 2026)
- CreatorIQ, Fabletics customer story (read Oct 12, 2026)
- FTC, Endorsement Guides: What People Are Asking (2023)
Explore managed influencer campaigns and creator content for your brand.
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