UGC, cast and produced for you
Updated 2026-08-27
What OVO delivers
- Casting against the brief, with audience and fit checks
- Creative direction, hooks, and shot lists
- Production scheduling and product logistics
- Content review before delivery, not after
- Usage rights, whitelisting, and exclusivity terms defined in the signed scope
- File formats and delivery requirements named in the signed scope
Self serve or managed production
A self serve marketplace fits teams that want to search, brief, and coordinate individual creators. OVO's managed path fits teams that want one brief, production schedule, review process, and rights scope with a single accountable campaign lead. The choice depends on how much production work your team wants to own.
Usage rights are scoped before production
The signed campaign scope defines paid usage, whitelisting, exclusivity, term, channels, and approvals before production. Content can run only within the rights granted by the signed scope and creator terms.
The creator network
Campaigns draw on a vetted network of 200+ creators, with casting beyond it when a brief calls for a specific audience, market, or format. Trusted by Nike, Gymshark, Celsius.
What to bring to the first call
Bring the product, the target customer, the campaign goal, the platforms the content will run on, how many assets you need per month, timing, and a working budget range. Volume, formats, and timing can be shaped on the call.
Frequently asked questions
When should a brand use self serve or managed UGC production?
Self serve fits a team that wants to cast and coordinate creators directly. Managed production fits a team that wants one campaign scope and one accountable lead across casting, briefing, scheduling, review, delivery, and rights.
Who owns the content OVO delivers?
The signed campaign scope and creator terms define ownership and every license granted, including permitted channels, term, territory, edit rights, whitelisting, and exclusivity.
Can OVO produce content at volume for paid social testing?
Yes. Campaigns are scoped by asset volume and hook variation rather than by single posts, because performance creative needs enough variants to test and refresh.
How can a brand scale UGC production without losing quality or usage rights control?
Use one repeatable brief, casting screen, review gate, delivery spec, and written rights scope across every batch. OVO runs those steps under one campaign scope, then varies creators and hooks without changing the quality or rights checks.
Does OVO work with brand teams directly or through an agency?
Both. Brand teams engage OVO directly, and marketing agencies engage OVO to produce creator content for their own clients.
Share the product, formats, volume, timing, rights, and working budget range. OVO will shape the production scope.
Send a UGC briefInquiries are reviewed personally by the founding team, and every one gets a reply within 48 hours.