Managed UGC production for brands

Start with the production bottleneck

• Creative fatigue: Replace tired ads with genuinely different concepts, hooks, demonstrations, and calls to action
• Hooks and angles: Test different reasons to buy instead of changing only the face, caption, or background
• Creator sourcing: Match category experience, on camera range, product demonstration skill, and current availability
• Launch deadline: Coordinate product arrival, creator selection, approvals, revisions, rights, and final delivery
• Rights and raw files: Define paid channels, term, editing permission, raw footage, and creator account authorization
• Recurring production: Set a batch cadence, review owner, naming system, and measurement question before raising volume

Brief the data your paid media team will need

• The customer problem or buying angle each concept should test
• The number of distinct concepts, hooks, lengths, aspect ratios, and finished exports
• The platforms, placements, usage term, territory, and permitted edits
• Whether you need raw footage, creator posting, Meta partnership ads, or TikTok Spark Ads authorization
• The product arrival date, first review date, included revisions, and final delivery date
• The asset naming and result your team will use to decide what gets another variation

A sample request for a creative batch

Example with a fictional brand: a brand requests four vertical product videos, each with a different opening, captions, and a finished export. It asks for one revision per video, delivery by an agreed date, and three months of use on its own organic social accounts. Paid advertising, raw footage, creator publication, and exclusivity are excluded unless separately agreed. A proposal would confirm availability and the exact scope.

Tell us which versions you need

Need several openings, different buying angles, different aspect ratios, or a version without captions? Include them in the request so the proposal separates new concepts from extra exports and covers the files you will actually use.

Share the details that matter

• Product details and messages to include
• Video length, aspect ratio, captions, and file format
• Examples of the style you want, with a note about what you like
• Who approves the work and when they can review it
• The revisions you expect and any changes to the original request

Make the intended use clear

Tell us where the content will appear and how long you need to use it. The agreement should name the channels, territory, term, and permitted edits. Paid use and advertising through a creator's account require the appropriate permissions.

When this is a fit

This service suits a brand that needs finished creator content for a launch or regular creative refresh. If you also need distribution to a creator's audience, include sponsored posts in the request. Files alone do not include creator publication.

Send the product and your content request

Include the product, intended audience, formats, asset count, deadline, usage needs, and working budget range. You can inquire while some of those details are still open.

Frequently asked questions