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Creator content production for agencies

Updated 2026-08-22

Performance and social teams burn through creative faster than they can produce it. OVO can take on casting, production, and content review while the agency keeps control of its client and media work. The signed scope defines who presents the work, how files are branded, and who communicates with the end client.

How the arrangement works

Your team briefs OVO through one intake, not a call per campaign
OVO casts, directs, produces, and reviews
File branding and naming follow the signed scope
Any onward license is written into the creator terms before production
The scope names revision limits, review owners, and turnaround

Why agencies use a production partner

Building an in house creator operation means recruiting, contracting, shipping product, chasing deliverables, and carrying fixed cost between campaigns. A production partner turns that into a variable cost that scales with client demand, without adding headcount that sits idle when a client pauses.

The supply behind it

Casting draws on a vetted network of 200+ creators, with sourcing beyond it when a client brief calls for a specific audience, market, or format. Trusted by Nike, Gymshark, Celsius.

Rights that survive resale

An agency can deliver creator content to its client only when the rights chain permits it. If the scope calls for onward licensing, OVO writes that permission into the creator terms before production. The agreement names the channels, term, territory, edit rights, and renewal rules instead of leaving them implied.

What to bring to the first call

Bring the client vertical, the volume you expect per month, the platforms and formats, the turnaround you need to hold, and whether the work ships under your brand or ours. Scoping starts from volume and turnaround.

Frequently asked questions

Is the work delivered under our brand?

It can be. The signed scope defines file branding, naming, presentation, and client communication before production starts.

Can we license the content onward to our client?

Yes, when the signed scope and creator terms grant that right. The agreement names the permitted client, channels, term, territory, edit rights, and renewal rules.

What volume does this make sense at?

It makes sense once creative refresh is a standing need rather than a one off, because the intake, casting screen, and review loop are set up once and reused across campaigns.

Share the client vertical, monthly volume, formats, turnaround, rights chain, and delivery model.

Discuss an agency brief

Inquiries are reviewed personally by the founding team, and every one gets a reply within 48 hours.