Disclosure
Updated 2026-08-16
We sell what we write about
This should be the first thing a reader knows. OVO Talent plans and delivers creator campaigns for brands, and these guides describe that field. A page telling you what to ask a prospective partner is written by a company that would like to be that partner. The guides are written to be accurate and useful even to someone who hires nobody, and the way to check that is the sources on every page.
No affiliate links, no paid placements
No link on this site earns OVO Talent a fee. Nothing here is a paid placement, a sponsored mention, or a review exchanged for anything of value. Where a guide names a platform, a tool or a research firm, it names it because it is the source of a fact or the subject of the sentence.
Where the numbers come from
Figures in the guides are attributed in the same sentence as the figure, naming the organisation that published it, so you can check the source and judge it yourself. We publish no estimate of what a campaign produces and no projection of what a brand should expect, because that would be a claim about your business that we are not positioned to make.
- Every figure is attributed to the organisation that published it
- Sources are listed on each page with a link
- The updated date on a page is when it was last reviewed
- We publish no performance projections
Disclosure in campaigns we run
Content produced through an OVO campaign is advertising and is disclosed as advertising. The FTC Endorsement Guides put liability for an undisclosed paid endorsement on the advertiser, and hiring an outside company to run a campaign does not move that risk off the brand. Our guide on brand liability for influencer disclosure sets out what the rules require and cites the regulation directly.
Frequently asked questions
Does OVO Talent sell the services these guides describe?
Yes. OVO plans and delivers creator campaigns for brands, so every guide here is published by a company that sells the service it describes. The sources on each page are how you check the writing independently.
Are there affiliate links on this site?
No. No link here earns OVO Talent a fee, and there are no paid placements or sponsored mentions.
Do you publish expected results?
No. Figures in the guides come from named third-party sources and describe the industry, not a projection of what a specific campaign will produce.
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